July 14, 2023

Transformative Topics

In July, in recognition of the upcoming International Justice Day on July 17th, we feature a paper led by Linda Scott and Jerome Williams, which emerged from the second Transformative Consumer Research conference in 2009. The paper considers social justice, consumer behavior, discrimination and distributive justice, and creates a list of qualities of a consumption basket designed to maximize human potential. That consumption basket included what the authors termed the 6 Ss: subsistence, safety, sound health, sociality, sovereignty, and spirituality.

Read:

Scott, L., Williams, J.D., Baker, S.M., Brace-Govan, J., Downey, H., Hakstian, A.M., Henderson, G.R., Loroz, P.S. and Webb, D., (2011) Beyond poverty: Social justice in a global marketplace. Journal of Public Policy & Marketing, 30(1), 39-46.

June 30, 2023

Transformative Topics

In June, in recognition of the 52nd anniversary of Stonewall and its later incarnation as LGTBQIA+ Pride month, we feature two articles by Lisa Peñaloza that were foundational to raising awareness of the LGTBQIA+ consumer market, and the misrecognitions that were occurring. The articles continue to have resonance in today's current climate of hostility to LGTBQIA+ and the passage of restrictive laws in several states in the U.S. and in other nations. They provide sound material to support rich and productive classroom discussions for teachers, insights for managers and administrators, as well as family members, and potential topics for research.

Read the articles:

Peñaloza, L. (1994), "Crossing Boundaries/Drawing Lines:  A Look at the Nature of Gender Boundaries and their Impact on Marketing Research," International Journal of Research in Marketing, 11 (October) 359-379, https://doi.org/10.1016/0167-8116(94)90012-4

Peñaloza, L. (1996). We're here, we're queer, and we're going shopping! A critical perspective on the accommodation of gays and lesbians in the US marketplace. Journal of homosexuality, 31(1-2), 9-41, DOI: 10.1300/J082v31n01_02 . 

June 15, 2023

Transformative Topics

In June, in recognition of the upcoming TCR Dialogical Conference we feature work establishing the importance of the work emanating from the TCR space and how it sought to ensure academic work/conversations translated to impact. 

Read the articles:

Davis, B., Ozanne, J. L., & Hill, R. P. (2016). The Transformative Consumer Research Movement. Journal of Public Policy & Marketing, 35(2), 159–169. https://doi.org/10.1509/jppm.16.063

Davis, B., & Ozanne, J. L. (2019). Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue. Journal of Business Research, 100, 311-318. https://doi.org/10.1016/j.jbusres.2018.12.047

To find out how these articles came above, click on the 'Read More' button to read what Brennan Davis says.