Foundational Readings in TCR

This page outlines some core readings for scholars looking to explore more into the world of Transformative Consumer Research.

These papers give an overview of the field and its history. 

• Mick, D. G. (2006). Presidential Address: Meaning and Mattering Through Transformative Consumer Research. Advances in Consumer Research, 33, 1–4. TCR as an academic movement was coined at this Presidential Address.
• Mick, D. G., Pettigrew, S., Pechmann, C. (Connie), & Ozanne, J. L. (Eds.). (2012). Transformative Consumer Research for Personal and Collective Well-Being. Routledge. This is the first edited book on Transformative Consumer Research. 
• Mick, D. G., Pettigrew, S., Pechmann, C. (Connie), & Ozanne, J. L. (2012). Origins, Qualities, and Envisionments of Transformative Consumer Research. In Transformative Consumer Research for Personal and Collective Well-being (pp. 31–52). Routledge. This introductory chapter provides a historical overview and the original guiding principals of TCR.
• Ozanne, J. L., Mick, D. G., Pechmann, C. (Connie), & Pettigrew, S. (2015). Transformative Consumer Research. In Wiley Encyclopedia of Management (pp. 1–4). American Cancer Society.
• Davis, B., Ozanne, J. L., & Hill, R. P. (2016). "The Transformative Consumer Research Movement," Journal of Public Policy & Marketing, 35 (2): 159.169. This article provides an overview of the early history of the TCR Movement.
• Ozanne, J. L., Davis, B., Murray, J., Grier, S., Benmecheddal, A., Downey, H., Ekpo, A. E., Hietanen, G. M., Gall-Ely, M. L., & Seregina, A. (2017). "Assessing the Societal Impact of Research: The Relational Engagement Approach," Journal of Public Policy & Marketing, 36 (1): 1-14. This article sets the foundation for relational engagement - a core conduit in which TCR work can make a social impact.
• Davis, B., & Pechmann, C. (2020). "The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology," Journal of Consumer Psychology, 30 (2): 365-367. This article demonstrates the relevance and importance of TCR to the consumer psychology field.

Following the TCR conferences, a number of Special Issues have been published:

• A 2008 special issue of the Journal of Consumer Research on TCR was edited by David Glen Mick.
• A 2011 special issue of the Journal of Public Policy & Marketing on TCR has been published based on discussions and research at the Second Conference on Transformative Consumer Research, which took place in June, 2009 at Villanova University. The lead article from this issue, From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being, won the 2013 Thomas C. Kinnear Award.
• A 2013 special issue of the Journal of Business Research on TCR has been published based on discussions and research at the Third Conference on Transformative Consumer Research, which took place in June, 2011 at Baylor University. Click here for the editorial. 
• A 2015 special issue of the Journal of Marketing Management on TCR has been published based on discussions and research at the Fourth Conference on Transformative Consumer Research, which took place in June, 2013 at University of Lille—SKEMA. Click here for the editorial.
• A 2015 special issue on Transformative Service Research was published in the Journal of Service Research in August, 2015.
• A 2016 special issue of Journal of Public Policy & Marketing featured papers from the 2015 TCR conference. The article, The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process, won the 2020 Thomas C. Kinnear Award.
• A 2016 open access article on assessing the societal impact of work that emerged from a TCR conference working group is available here. 
• A 2019 special issue of Journal of Business Research featured work stemming from the 2017 TCR conference. 
• A 2020 special issue of Journal of Consumer Psychology features work stemming from the 2017 TCR conference.