Recent News and Updates Upcoming Events Our Research
Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
The TCR perspective of gender: Moving from critical theory to an activism-praxis orientation
Laurel Steinfield
Jon Littlefield
Wendy Hein
Catherine A. Coleman
Linda Tuncay Zayer
Featured
Transformative Subsistence Entrepreneurship: A Study in India
Srinivas Sridharan
Elliot Maltz
Madhubalan Viswanathan
Samir Gupta
Featured
What’s the Hard Return on Employee Wellness Programs?
Leonard L. Berry
Ann M. Mirabito
William B. Baun
Featured
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
Catherine Demangeot
Eva Kipnis
Chris Pullig
Samantha N.N. Cross
Julie Emontspool
Cristina Galalae
Sonya A. Grier
Mark S. Rosenbaum
Susy F. Best
Featured
A Terrible Beauty is Burned: Gift, Sacrifice and Community in Northern Ireland
Hilary Downey
John F. Sherry, Jr.
Featured
Disability and Advertising
Edward Timke
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