Featured research

Search for More Research

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Catherine Demangeot
Eva Kipnis
Chris Pullig
Samantha N.N. Cross
Julie Emontspool
Cristina Galalae
Sonya A. Grier
Mark S. Rosenbaum
Susy F. Best

Read More

Elucidating the emotional and relational aspects of gift giving

Rajani Ganesh Pillai
Sukumarakurup Krishnakumar

Read More

A spoonful of choice: How allocation increases satisfaction with tax payments

Cait Lamberton

Read More

Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy

Lucie K. Ozanne
Jason Stornelli
MIchael G. Luchs
David Glen Mick

Read More

Exploring the relations in relational engagement: Addressing barriers to transformative consumer research

Maria G. Piacentini
Susan Dunnett
Kathy Hamilton
Emma Banister
Hélène Gorge
Carol Kaufman-Scarborough
Agnes Nairn

Read More

Any Size for a Dollar: The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices

Kelly L. Haws
Peggy J. Liu
Steven K. Dallas
John Cawley
Christina A. Roberto

Read More

Operationalizing Critical Race Theory in the Marketplace

Sonja Martin Poole
Sonya A. Grier
Kevin D. Thomas
Francesca Sobande

Read More

Entrepreneurship as Boundary Object: Toward Reintegration of Colombia’s Ex-Militants into Civil Society

Andrés Barrios Fajardo
Clifford Shultz
Juan Carlos Montes Joya

Read More

Helping Mother Earth: young children's responses to sustainability labels on food packaging

Marloes de Brabandere
Dieneke Van de Sompel
Liselot Hudders

Read More

Consumer wisdom: a theoretical framework of five integrated facets

Michael Gerhard Luchs
David Glen Mick

Read More

Rejected, shackled, and alone: The impact of systemic restricted choice on minority consumers' construction of self

Sterling A. Bone
Glenn L Christensen
Jerome D Williams

Read More

The role of social psychological factors in vulnerability to financial hardship

Dee Warmath
Genevieve Elizabeth O'Connor
Nancy Wong
Casey Newmeyer

Read More

Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities

Srinivas Venugopal
Roland Gau
Samuelson Appau
Kevin L. Sample
Rita C.F. Pereira

Read More

Understanding poverty and promoting poverty alleviation through transformative consumer research

Christopher P. Blocker
Julie A. Ruth
Srinivas Sridharan
Colin Beckwith
Ahmet Ekici
Martina Goudie-Hutton
José Antonio Rosa
Bige Saatcioglu
Debabrata Talukdar
Carlos Trujillo
Rohit Varman

Read More

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Marcus Phipps
Lucie K. Ozanne
Todd Weaver
Bonnie Simpson
Michael G. Luchs
Randall L. Rose
Rebecca Walker Naylor
Roland Gau
Jesse R. Catlin
Sommer Kapitan
Saroja Subrahmanyan

Read More

If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.