Watch this space for details of the 2024 Impact Conference.


Past Impact Conferences


The first even TCR-AMA Impact Festival in 2022 helped to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association, University of Illinois Chicago Business School, and Colorado State University’s Center for Marketing and Social Impact, the format was a series of short presentations followed by thoughtful questions to prompt audience engagement. The agenda for the 2022 conference is below. Proceedings and photos to follow soon.



Conference Co-Chairs

Chris Blocker, David Crockett, Benet Deberry-Spence, Julie Ozanne and Brennan Davis 

Co-hosted by Transformative Consumer Research, the University of Illinois at Chicago, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.



8:00 am - 8:15 am: Welcome and Introduction
Brennan Davis, Chair of the TCR committee

8:15 am - 8:30 am: Rigor, Relevance, and Inclusivity: Impact at JPP&M
Kelly Martin and Maura Scott, JPP&M editors

8:30 am - 10:00 am: Plenary Session on Relational Engagements with Practitioner Partners


Collaborative Research to End Hunger
Melissa G. Bublitz, University of Wisconsin Oshkosh
Laura A. Peracchio, University of Wisconsin-Milwaukee
Jonathan Hansen, Hunger Task Force


Buying and Payment Habits: Using Grocery Data for Financial Inclusion
Jung Youn Lee, Northwestern University
Joonhyuk Yang, University of Notre Dame
Eric T. Anderson, Northwestern University


BrightSide Produce and the Importance of Partnerships when Addressing Food Access Challenges
Iana A. Castro, San Diego State University


10:00 am - 10:30 am: Coffee Break & Networking
10:30 am - 12:00 pm: Two Concurrent Sessions


Session 1: Theory and Method for Societal Impact

Towards a Neo-Animist Consumption Paradigm
Eric Arnould, Aalto University School of Business


Best Practices for Social Movement Impact
Gia Nardini, University of Denver
Tracy Rank-Christman, University of Wisconsin-Milwaukee
Melissa G. Bublitz, University of Wisconsin Oshkosh
Samantha N. N. Cross, Iowa State University
Laura A. Peracchio, University of Wisconsin-Milwaukee


Assisted Autoethnography as a Methodological Innovation for Impact
Adam Collin Silva da Costa, Univerisdade Federal do Rio Grande do Sul
Getúlio Sangalli Reale, Ciência e Tecnologia do Rio Grande
Rodrigo Castilhos, Skema Business School


Session 2: Collaborating Across Stakeholders on Research-Informed Interventions

Community Without Community? Crafting Inclusive Impact through Emancipatory Praxis
Martina Hutton, Royal Holloway, University of London
Sam Watts, Chair, Access to Good Food Network


Co-designing Social Impact Programs via the Behavioral Ecological Model: From Target Audience to Holistic Ecology
Forrest Watson, Middle East Technical University

Hafize Çelik, Bilkent University


Factors Impacting COVID-19 Vaccine Hesitancy and Acceptance
Beatriz Pereira, Iowa State University
Amy Greiner Fehl, Georgia Gwinett College
Stacey R. Finkelstein, Stony Brook University
Marta Caserotti, University of Padova
Gabriela Jiga-Boy, Swansea University


12:00 pm - 1:30 pm: Lunch and “Impact Inspiration” by Julie Ozanne
Lunch is sponsored by Colorado State University’s Center for Marketing and Social Impact.

1:30 pm - 3:00 pm: Plenary Session on Managing Long-Term Teams for Impact in Research, Education or Practice


Leveraging Diversity for Innovative Outcomes
Samantha N.N. Cross, Iowa State University
Charles Chi Cui, University of Westminster
Catherine Demangeot, IESEG School of Management
Cristina Galalae, University of Leicester
Emma Johnson, University of Sheffield
Shauna Kearney, Birmingham City University
Eva Kipnis, University of Sheffield
Tana Cristina Licsandru, Queen Mary University of London
Tyrha Lindsey-Warren, Baylor University
Carlo Mari, University of Molise
Verónica Martín Ruiz, University of Massachusetts, Amherst
Chris Pullig, Baylor University
Lizette Vorster, Aarhus University


Journey into Subsistence Marketplaces and Marketplace Literacy: Lessons for Scholarship and Impact
Madhu Viswanathan, Loyola Marymount University
Xiuying “Sophy” Cai,  Xiamen University and Southern Illinois University
Ashley Goreczny, Iowa State University
Arun Sreekumar, Indian Institute of Management


Elevating the Impact of Gender Research: A Multi-Stakeholder Case Illustration
Linda Tuncay Zayer, Loyola University Chicago
Catherine A. Coleman, Texas Christian University


3:00 pm - 3:30 pm: Coffee Break & Networking


3:30 pm - 4:30 pm: Impact Paper Workshop Sessions


Breakout 1
Led by Chris Blocker and Martina Hutton


Protocol for Consumer Research to Marketing in Academics
A.J. Otjen and Sarah Keller, Montana State University, Billings


Exploring Brand Inclusivity Through Advertisements Featuring Disabled Models
Sphurti Sewak and Jayati Sinha, Florida International University


Breakout 2
Led by David Crockett and Linday Tuncay Zayer

Social Change via Relational Engagement: Redeeming Women’s Power
Ellen Campos Sousa, Gardner-Webb University

Luciana Freire, Unichristus
Jayati Sinha, Florida International University
Severina Faustino Duarte, Community Stakeholder


Public Art, Collaborative Art: Transforming Communities
Hilary Downey, Queen’s University Belfast
John F. Sherry, University of Notre Dame


Breakout 3
Led by Laura Peracchio and Melissa Bublitz

How to Maintain Sustainable Food Consumption through Food Socialization in Multigenerational Families? A Life Course Perspective with Mixed Methods Study
Zhewen Tang, Northumbria University
Anil Mathur, Hofstra University


Improving Social Enterprises’ Financial Performance via the Right Funding Partner: Evidence from Global Microfinance
Shenwei Huang, Zhejiang University
Jonathan Z. Zhang, Colorado State University


Breakout Session 4
Led by Samantha Cross and Stacey Finkelstein

From the Inside Out: Exploring the Effect of Mindfulness-based Interventions on Social Media Usage Urge among Vulnerable Consumers
Ellen Campos Sousa, Gardner-Webb University
Tessa Garcia-Collart, University of Missouri-St Louis
Nuket Serin, Bellarmine University


Introducing Compassion to Transformative Consumer Research
Archana Mannem and Sujay Dutta, Wayne State University


Breakout Session 5
Led by Julie Ozanne and Akon Ekpo

Academic Activism
Alexei Gloukhovtsev and Petra Paasonen, Aalto University


Impact Guild
Mara Einstein, Queen’s College


5:00 pm - 6:30 pm: TCR Festival Reception
Sponsored by the University of Illinois Chicago Business School

Celebrate a day of impact with drinks, food, walk-up games like Giant Jenga, Lite Brite, Connect Four, and a special appearance by one of Chicago’s most inspirational acts – The Happiness Club! Using our ideas from the day, we will create a unique TCR butterfly installation to capture our dreams for TCR’s future. Let’s celebrate our impact!


The next conference is the 2023 Dialogical Conference.

This conference is to be from June 18-20, 2023, hosted by Royal Holloway, University of London.  


Martina Hutton, Royal Holloway University of London UK

Aronté Marie Bennett, Villanova University, USA

Eva Kipnis, University of Sheffield, UK



The 2023 Transformative Consumer Research (TCR) conference organizers are seeking applicants for Track 1 accepted proposals. 

Click here for Track 1 Summary descriptions.




Call for Track 1 proposals for the TCR 2023 Dialogical Conference now open