Recent News and Updates Upcoming Events Our Research
Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers.
To see more of our latest news and events, keep scrolling down this page.
Recent News and Updates
See All NewsIf you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Upcoming Events
See All EventsWhether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.
If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org
Get to Know Us
Research Impact
Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large
Conferences
TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.
Our Research
See More ResearchFeatured
Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation
Todd Weaver
Mark Mulder
Leslie Koppenhafer
Kristin Scott
Richie L. Liu
Featured
Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
Gillian Oakenfull
Michael S. Mccarthy
Timothy B. Greenlee
Featured
Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue
Brennan Davis
Julie L. Ozanne
Featured
The low literate consumer
Natalie Ross Adkins
Julie L Ozanne
Featured
Transforming Consumer Health
Debra L. Scammon
Punam A. Keller
Pia A. Albinsson
Shalini Bahl
Jesse R. Catlin
Kelly L. Haws
Jeremy Kees
Tracey King
Elizabeth Gelfand Miller
Ann M. Mirabito
Paula C. Peter
Robert M. Schindler
Featured
Sharing cathartic stories online: The internet as a means of expression following a crisis event
Ekant Veer
Lucie K. Ozanne
C. Michael Hall
If you have a publication that you would like to feature on this page, please fill out this form.