Recent News and Updates Upcoming Events Our Research

Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 


We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 


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To see more of our latest news and events, keep scrolling down this page.


Recent News and Updates

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Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

 If you have an upcoming event or call you'd like us to distribute, contact us at

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Marketing #neurodiversity for well-being

Josephine Go Jefferies
Wasim Ahmed

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Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

L.J. Shrum
Nancy Wong
Farrah Arif
Sunaina K. Chugani
Alexander Gunz
Tina M. Lowrey
Agnes Nairn
Mario Pandelaere
Spencer M. Ross
Ayalla Ruvio
Kristin Scott
Jill Sundie

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Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Cornelia Pechmann
Robin L. Soster
Dante M. Pirouz
R. Craig Lefebvre
Deborah Heisley
Meryl P. Gardner
Dan Freeman
Paul M. Connell
Alan R. Andreasen
Elizabeth S. Moore

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Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities

Srinivas Venugopal
Roland Gau
Samuelson Appau
Kevin L. Sample
Rita C.F. Pereira

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Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media

Gillian Oakenfull
Michael S. Mccarthy
Timothy B. Greenlee

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Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy

Lauren Gurrieri
Andrea Prothero
Shona Bettany
Susan Dobscha
Jenna Drenten
Shelagh Ferguson
Stacey Finkelstein
Laura McVey
Nacima Ourahmoune
Laurel Steinfield
Linda Tuncay Zayer

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.