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Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 

 

We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 

 

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To see more of our latest news and events, keep scrolling down this page.

 


Recent News and Updates

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July 14, 2023

Transformative Topics


In July, in recognition of the upcoming International Justice Day on July 17th, we feature a paper led by Linda Scott and Jerome Williams, which emerged from the second Transformative Consumer Research conference in 2009. The paper considers social justice, consumer behavior, discrimination and distributive justice, and creates a list of qualities of a consumption basket designed to maximize human potential. That consumption basket included what the authors termed the 6 Ss: subsistence, safety, sound health, sociality, sovereignty, and spirituality.


Read:

Scott, L., Williams, J.D., Baker, S.M., Brace-Govan, J., Downey, H., Hakstian, A.M., Henderson, G.R., Loroz, P.S. and Webb, D., (2011) Beyond poverty: Social justice in a global marketplace. Journal of Public Policy & Marketing, 30(1), 39-46.

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June 30, 2023

Transformative Topics


In June, in recognition of the 52nd anniversary of Stonewall and its later incarnation as LGTBQIA+ Pride month, we feature two articles by Lisa Peñaloza that were foundational to raising awareness of the LGTBQIA+ consumer market, and the misrecognitions that were occurring. The articles continue to have resonance in today's current climate of hostility to LGTBQIA+ and the passage of restrictive laws in several states in the U.S. and in other nations. They provide sound material to support rich and productive classroom discussions for teachers, insights for managers and administrators, as well as family members, and potential topics for research.


Read the articles:

Peñaloza, L. (1994), "Crossing Boundaries/Drawing Lines:  A Look at the Nature of Gender Boundaries and their Impact on Marketing Research," International Journal of Research in Marketing, 11 (October) 359-379, https://doi.org/10.1016/0167-8116(94)90012-4


Peñaloza, L. (1996). We're here, we're queer, and we're going shopping! A critical perspective on the accommodation of gays and lesbians in the US marketplace. Journal of homosexuality31(1-2), 9-41, DOI: 10.1300/J082v31n01_02 

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June 15, 2023

Transformative Topics


In June, in recognition of the upcoming TCR Dialogical Conference we feature work establishing the importance of the work emanating from the TCR space and how it sought to ensure academic work/conversations translated to impact. 


Read the articles:

Davis, B., Ozanne, J. L., & Hill, R. P. (2016). The Transformative Consumer Research Movement. Journal of Public Policy & Marketing, 35(2), 159–169. https://doi.org/10.1509/jppm.16.063

 

Davis, B., & Ozanne, J. L. (2019). Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue. Journal of Business Research, 100, 311-318. https://doi.org/10.1016/j.jbusres.2018.12.047


To find out how these articles came above, click on the 'Read More' button to read what Brennan Davis says.

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If you have a recent news item you'd like us to distribute, contact us at tcrweb@acrwebsite.org

 

Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

 If you have an upcoming event or call you'd like us to distribute, contact us at tcrweb@acrwebsite.org

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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Conferences

TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Featured

Is Savings Automation Helpful to Liquid Savings? It Depends on Whether You Have a Savings Habit

Casey Newmeyer
Dee Warmath
Genevieve E. O'Connor
Nancy Wong

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Featured

The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being

Yuliya Komarova Loureiro
Sara Baskentli
Stefanie M. Tignor
Julia Bayuk
Gergana Y. Nenkov
Dave Webb

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Featured

Operationalizing Critical Race Theory in the Marketplace

Sonja Martin Poole
Sonya A. Grier
Kevin D. Thomas
Francesca Sobande

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Featured

Ritual Dynamics of a Northern Irish Festivalscape

Hilary Downey
John F. Sherry, Jr.

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Featured

Financial Literacy, Financial Education, and Downstream Financial Behaviors

Daniel Fernandes
John G. Lynch Jr.
Richard G. Netemeyer

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Featured

The impact of advertising exposure on the gendered perceptions of men with mental health concerns

Tianyi Li

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.