Recent News and Updates Upcoming Events Our Research

Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. 


We have a number of subcommittees that help us to disseminate and connect our research to practitioners, fosters partnerships between academia, industry partner and policy makers, and create bridges between funding opportunities, funders and TCR researchers. 


Learn more


To see more of our latest news and events, keep scrolling down this page.


Recent News and Updates

See All News

July 14, 2023

Transformative Topics

In July, in recognition of the upcoming International Justice Day on July 17th, we feature a paper led by Linda Scott and Jerome Williams, which emerged from the second Transformative Consumer Research conference in 2009. The paper considers social justice, consumer behavior, discrimination and distributive justice, and creates a list of qualities of a consumption basket designed to maximize human potential. That consumption basket included what the authors termed the 6 Ss: subsistence, safety, sound health, sociality, sovereignty, and spirituality.


Scott, L., Williams, J.D., Baker, S.M., Brace-Govan, J., Downey, H., Hakstian, A.M., Henderson, G.R., Loroz, P.S. and Webb, D., (2011) Beyond poverty: Social justice in a global marketplace. Journal of Public Policy & Marketing, 30(1), 39-46.

Read More

June 30, 2023

Transformative Topics

In June, in recognition of the 52nd anniversary of Stonewall and its later incarnation as LGTBQIA+ Pride month, we feature two articles by Lisa Peñaloza that were foundational to raising awareness of the LGTBQIA+ consumer market, and the misrecognitions that were occurring. The articles continue to have resonance in today's current climate of hostility to LGTBQIA+ and the passage of restrictive laws in several states in the U.S. and in other nations. They provide sound material to support rich and productive classroom discussions for teachers, insights for managers and administrators, as well as family members, and potential topics for research.

Read the articles:

Peñaloza, L. (1994), "Crossing Boundaries/Drawing Lines:  A Look at the Nature of Gender Boundaries and their Impact on Marketing Research," International Journal of Research in Marketing, 11 (October) 359-379,

Peñaloza, L. (1996). We're here, we're queer, and we're going shopping! A critical perspective on the accommodation of gays and lesbians in the US marketplace. Journal of homosexuality31(1-2), 9-41, DOI: 10.1300/J082v31n01_02 

Read More

If you have a recent news item you'd like us to distribute, contact us at


Upcoming Events

See All Events

Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

 If you have an upcoming event or call you'd like us to distribute, contact us at

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

Learn More


TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

Learn More

Our Research

See More Research


Materialism: the good, the bad, and the ugly

L. J. Shrum
Tina M. Lowrey
Mario Pandelaere
Ayalla A. Ruvio
Elodie Gentina
Pia Furchheim
Maud Herbert
Liselot Hudders
Inge Lens
Naomi Mandel
Agnes Nairn
Adriana Samper
Isabella Soscia
Laurel Steinfield

Read More


Designing servicescapes for transformative service conversations: lessons from mental health services

Ahir Gopaldas
Anton Siebert
Burçak Ertimur

Read More


Choose, choose, choose, choose, choose, choose, choose: Emerging and prospective research on the deleterious effects of living in consumer hyperchoice 

David Glen Mick
Susan M. Broniarczyk
Jonathan Haidt

Read More


The Homeless in America: An Examination of Possessions and Consumption Behaviors

Ronald Paul Hill
Mark Stamey

Read More


Helping Mother Earth: young children's responses to sustainability labels on food packaging

Marloes de Brabandere
Dieneke Van de Sompel
Liselot Hudders

Read More


Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Catherine Demangeot
Eva Kipnis
Chris Pullig
Samantha N.N. Cross
Julie Emontspool
Cristina Galalae
Sonya A. Grier
Mark S. Rosenbaum
Susy F. Best

Read More

If you have a publication that you would like to feature on this page, please fill out this form.

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.