Co-production: a source of psychological well-being for consumers?

Purpose This research aims to examine the co-production of a product as a source of psychological well-being for consumers. Design/methodology/approach A quantitative experimental study on the theme of cosmetics products was conducted using a sample of 844 women. It comprised three scenarios corresponding to low (finished products), intermediate (products sold in kits) and high (the purchase of cosmetic ingredients) co-production. Findings The results show that co-producing an offer is a source of psychological well-being. This effect can be explained by an increase in perceived benefits and perceived value. Originality/value The finding of interest for management is the identification of factors that improve individuals’ psychological well-being.


mental health  psychological well-being  co-production  perceived value  perceived benefits  perceived sacrifices 


Ibtissame Abaidi, Patrice Cottet, and Jamila Abaidi (2022). Co-production: a source of psychological well-being for consumers?. Journal of Consumer Marketing, 39(6), Pages 595-609.



Ibtissame Abaidi
Patrice Cottet
Jamila Abaidi

Journal of Consumer Marketing | 2022

Share Publication

Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.