From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being

The authors propose a restructuring of the 'food as health' paradigm to 'food as well-being.' This requires shifting from an emphasis on restraint and restrictions to a more positive, holistic understanding of the role of food in overall well-being. The authors propose the concept of food well-being (FWB), defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels. The authors define and explain the five primary domains of FWB: food socialization, food literacy, food marketing, food availability, and food policy. The FWB framework employs a richer definition of food and highlights the need for research that bridges other disciplines and paradigms outside and within marketing. Further research should develop and refine the understanding of each domain with the ultimate goal of moving the field toward this embodiment of food as well-being.


food  food literacy  food marketing  food socialization  food supply  nurturing behavior  nutrition  nutrition policy  nutrition research  policy  well-being 


Lauren G. Block, Sonya A. Grier, Terry L. Childers, Brennan. Davis, Jane E. J. Ebert, Shiriki Kumanyika, Russell N. Laczniak, Jane E. Machin, Carol M. Motley, Laura Peracchio, Simone Pettigrew, Maura Scott, and Mirjam N. G. van Ginkel Bieshaar (2011). From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being. Journal of Public Policy & Marketing, 30(1), Pages 5-13.



Lauren G. Block
Sonya A. Grier
Terry L. Childers
Brennan. Davis
Jane E. J. Ebert
Shiriki Kumanyika
Russell N. Laczniak
Jane E. Machin
Carol M. Motley
Laura Peracchio
Simone Pettigrew
Maura Scott
Mirjam N. G. van Ginkel Bieshaar

Journal of Public Policy & Marketing | 2011

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